I completed a consulting project for a manufacturing company, conducting a comprehensive analysis of 37 brands and 700+ SKUs to evaluate portfolio performance and identify opportunities for strategic growth. The project focused on the impact of pricing, promotional activity, seasonality, and product cannibalization on sales performance across multiple consumer product categories. Using advanced statistical modeling, cross-price elasticity analysis, and an interactive dashboard, I identified key trends in promotional effectiveness, seasonal demand, and SKU-level performance. The analysis translated complex product data into actionable recommendations to strengthen pricing strategies, promotional planning, portfolio optimization, and data-driven business decision-making.