PROJECT LEAD - BRAND INTELLIGENCE & ANALYTICS CONSULTING, BMW Motorrad
Munich, Germany | January 2026

In January 2026, I worked with BMW Motorrad on an on-site consulting engagement in Munich at its global headquarters and manufacturing campus, analyzing press-release visibility across key international markets to evaluate content performance, audience engagement, and regional brand dynamics. Leveraging Python-driven analytics and data visualization, the project delivers data-backed insights and strategic recommendations to enhance digital content strategy, media optimization, and audience targeting for a global luxury motorcycle brand.